Most agencies sell AI through a showcase of tools or their implementation. Yet the core of AI lies in your approach to it, not in the number of tools or the technology itself.
AI changes the way you think about work. It changes which of your skills will hold value: seeing the whole as a system, communicating intent correctly, defining rules, experimenting, and iterating. The value of your work won't be in a written email, minutes from a meeting, or another spreadsheet. AI can do that. The value will be in your head - in connecting the dots, smart questioning, and decision-making. The tools will be there to serve you, and you will learn how to bend them to your will. You will adopt lasting habits and leave behind much of what used to feed you (and slow you down).
With AI, you will build an expert support system, a patient assistant, and a fair challenger. You will hand over operational processes and routine automation. And you will return to creating and building.
“The future is already here - it's just not evenly distributed.”
- William Gibson
AI will create a chasm in society. A divide between those who fail to extract AI value for themselves, and those who complement their human intelligence with artificial intelligence, teaming up into a powerful tandem. I have gathered the core principles of this synergy into a manifesto: ten principles on how to think, work, and enjoy life with AI. This manifesto will hold ground even when today's tools become obsolete a year from now and technology flies light-years ahead. And it will.
You will find that AI isn't just learned at work. You will master it fastest through the things you enjoy, and that experience will pay off in your business.